Beer, Wine & Spirits: Key Insights for Retail Growth
“Online channels will drive one-third of global retail growth by 2029.”
This report, powered by Acosta Europe and leading research partners IGD, NIQ, and Kantar, reveals the trends, shopper behaviours, and retail dynamics shaping the category.
Availability Is Key
26%
of BWS shoppers would buy the same type, flavour or size from a different brand if the product they wanted was not available
In-store Influence
35%
of BWS shoppers plan what to buy, but make the final decision in-store
Open to Experimentation
10%
of BWS shoppers are influenced by the desire to try a new flavour or type when making making their product choice
What do you get?
- Macroeconomic Impact: How cost-of-living pressures are reshaping shopper priorities.
- Channel Growth Forecasts: Online retail set to drive 33% of global growth.
- Retailer Strategies: Who’s winning and how brands can align.
- Shopper Behaviour Deep Dive: Loyalty, experimentation, and in-store influence.
- E-commerce Opportunities: Bridging the digital gap in BWS.
- Category Elevation: From lighting and layout to cross-merchandising and education.
