Q4 Retail Insights 2025: How to Win the Golden Quarter
Get Ahead of the Competition in Retail’s Most Profitable Season
The final three months of the year are make-or-break for brands and retailers. In 2024, UK shoppers spent a record-breaking £7.1 billion on Black Friday alone, and 2025 is set to push boundaries even further.
Our new whitepaper is your essential roadmap to navigating Black Friday and Christmas with confidence. Backed by the latest data and expert analysis, it reveals the trends, behaviours, and strategies shaping the UK retail landscape — and how you can use them to grow sales, boost loyalty, and outpace competitors.
Who Should Read This
Retailers – looking to refine peak-season strategies and boost omnichannel performance
Brands & Suppliers – wanting to align offers with evolving shopper priorities
Inside the Whitepaper
- Black Friday Unpacked: Learn why spending surged 37% and how shifting behaviours are reshaping the peak sales window.
- Christmas Consumer Trends: Understand how generational preferences, gifting habits, and omnichannel shopping are evolving.
- Strategic Takeaways: Actionable insights on value messaging, hybrid shopping journeys, and the rise of AI-driven personalisation.
- Category Opportunities: Where shoppers are spending most — and how to capture those sales.
- The 2025 Playbook: How to build data-driven, loyalty-first strategies that maximise customer lifetime value.
Download the full whitepaper
The Q4 period is no longer just a sales surge — it’s a strategic battleground. Make sure you’re prepared with the data and strategies that matter most.
Turn insights into action and get the competitive edge for 2025.
