Dixons Carphone select Disrupt as an accredited demonstrator agency for 2020-21

09JUL Dixons Carphone select Disrupt as an accredited demonstrator agency for 2020-21


Disrupt, the experiential and brand experience arm of Acosta Europe, have been selected as an accredited demonstrator agency for 2020-21.

Having built up a wealth of experience through working with leading consumer electronics brands, Disrupt have built training materials, processes and standards that ensure a quality of service in Dixons Carphone stores.

“We are delighted to have the hard work of our teams at Disrupt recognised by being awarded accreditation for 2020-21” said James Smith, Head of Experiential. “The dedication the team have shown in developing high standards of delivery for our clients has been exceptional and we will now be able to build on this in the coming year.”

“With retail changing dramatically due to the current pandemic, it is vital that agencies are able to support brands in new and innovative ways. The instore experience is going to become more and more important as shoppers adjust to the new normal. Being an accredited agency means we are well placed to ensure that Consumer Electronics is at the forefront of this.”

The Disrupt Sonos Team training staff. (This photo was taken before the COVID-19 Pandemic).

First Class Delivery

Disrupt has based it’s success on first class recruitment and training, ensuring the right team are working for the right brand, with the knowledge to deliver the best service in store. This was a key element in being awarded accreditation and is an acknowledgement for the hard work of the team.

As the year progresses, we are moving into peak selling periods, where instore experiences will come to the forefront again, despite the challenges the industry faces. At Disrupt, the team are already working with brands to ensure their presence in this period and working on ways to maintain exposure within the obvious limitations.

From training to VR, sampling to educating consumers, if you are looking at ways to deliver an instore experience in Dixons Carphone stores – or any other environment – contact Disrupt today to find out why they are leading the way for Consumer Electronics brands. Visit the Disrupt website for more information.